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Design Case Study – Capri-Sun Halloween Multipacks

OUR BRIEF:

 

  • To develop a new Halloween overlay which could be featured on Capri-Sun NAS packaging which would complement the newly launched packaging and incorporate the new Capri-Sun characters.
  • Halloween overlay / characters featured had to be child friendly and not scary.
  • Objectives were to drive sales & penetration at Halloween as well as improve the brand love.


WHAT WE DID:

 

Using the new look and feel Capri-Sun packaging as a starting point we developed a Halloween overlay which complimented the existing Capri-Sun colour pallet and pack layout. Working closely with CCEP and Capri-Sun Team the packaging went from conceptual colour drawings, onto design and right through to print ready artwork which was mass produced and rolled out to retailers for Halloween 2017.