Spotted in Morrisons by Dani Andrews
Chiller units were put next to the till points in Morrisons last week as part of a trial to help offer additional space for fresh produce and push impulse purchasing.
This offers additional opportunities for cross-category promotions and could be beneficial for FMCG clients that have a focus in the chilled categories, for example ‘Breakfast-on-the-go’ could be a quick option for commuters during the morning rush.
This was part of a Head Office walk around in our local Guiseley store, so only featured for the day, watch this space as they could be rolling out in stores soon.
Get in touch to find out how we can help your brand exploit the “in-store opportunity”.