The Soltan range, available exclusively in Boots, is the only range of sun protection products that has 5-star rated UVA protection in every product across the whole range.
In the suncare category, shopper messaging can sometimes get over-complicated and confusing for shoppers. We analysed how people shopped the aisle in-store and online and came up with a simple message and lock-up to show Soltan is the best brand to keep families safe in the sun.
Need some category insights and effective brand messaging? We’d love to help. Get in touch »